House Flipping definition

Reading Time: 3 minutes

Investing in property, renovating, and selling for profit is a popular real estate venture, thanks to shows like HGTV. Flipped homes accounted for 10% of all US home sales in Q1 2022. But home flipping isn’t as easy as it looks on TV. Done right, it can offer a great return on investment, but mistakes can be costly. Let’s explore the world of home flipping and what it takes to profit from it.

Home flipping involves buying a property, improving it, and selling it for a higher price. The goal is to buy low, upgrade, and resell quickly for a profit. It’s a short-term investment for fast profit, focusing on specific property types or areas, unlike long-term occupied or rented real estate investments.

Despite the potential for high returns, home flipping isn’t for everyone. It requires risk tolerance, handling pressure, and understanding cost-effective improvements to avoid overspending on contractors. Consider these pros and cons before diving into house flipping.


  1. Profit Potential: In Q1 2022, typical transactions yielded a gross profit of $67,000, a 5.5% increase from the previous quarter. Flipping can bring significant profit in just a few months.
  2. Diversification: Flipping can be a less risky addition to your real estate portfolio, providing short-term cash flow for long-term investments.
  3. Gaining Experience: Flipping your first house gives you valuable knowledge about working with contractors, DIY repairs, building codes, and budgeting.
  4. Understanding Real Estate Markets: Flipping often involves distressed properties or sellers, giving you insights into housing markets, property values, and emerging neighborhoods.


  1. Problem Properties: Flipped houses often come with challenges, like high renovation costs. Consider these costs to ensure a profitable sale.
  2. Variable Selling Time: Flipping ideally involves quick renovations and immediate sales, but the process can be unpredictable with potential delays or external factors.
  3. Need for Planning and Budgeting: Strict planning and budgeting are crucial to keep costs low and profits high.
  4. Unexpected Expenses: No matter how well you plan, unexpected costs are almost inevitable. Allocate budget space for these expenses. Renovations also increase property value and property taxes.

Embarking on a house flipping journey involves crucial steps to increase success and minimize financial risk:

  1. Determine Your Purchase Price: Set a maximum limit, considering you may exceed your initial budget. The 70% rule is a popular guideline in real estate. It suggests the purchase price should not exceed 70% of the post-repair value, minus renovation costs. Overpaying for a property can eat into profits.
  2. Select the Appropriate Property: Research the real estate market in a specific city or neighborhood to find suitable properties for flipping.
  3. Secure Financing: If unable to buy with cash, consider options like hard money lenders or investment property lines of credit.
  4. Renovate the Property: Set a budget and timeline for repairs. Hiring a reliable contractor can be a wise investment if lacking renovation experience.
  5. Sell the Property: List the property on the market. Collaborating with a real estate agent can expand reach.

Invest easily in real estate with Foothold

In conclusion, flipping houses can be lucrative but requires substantial investment, hard work, and carries risk.
Consider Foothold’s fractional ownership model for a simpler approach to real estate. Disclaimer: The views expressed are for general informational purposes only and not intended as specific advice or recommendations.

Leave a Comment

Your email address will not be published. Required fields are marked *